blog meets world

is anyone else tired of reading about blogging? it's kinda funny to see how people interpret it to the uninitiated. it's even funnier to see articles on it in professional circles.

"blogs: ignore them at your own peril." is the latest one I have seen and it discusses how they're a great Public Relations tool...a great way to reach out to media and customers. Bottom line is it's a new form of communication so everyone and their brother wants to talk about how it impacts XYZ. And why? Cause everyone's giddy as a school girl to have something new in the high tech realm to discuss. Lately all there's been to read about are the latest Internet trade publications that went out of business. With no more dotcoms to buy ads and write about, what else where they to do?

Anyway, as much as I love to see these articles at times, I have to laugh at them as well. "Blogs - short for Web logs...." Bottom line is MOST companies will not dedicate the resources needed to run their own blog. And most PR people are too lazy to really figure out which blogs are related to a) media and b) their clients' target media.

Newsgroups were the same way. When everyone first started learning about the tools the Internet had to offer, it was email, the Web, newsgroups, listservs and one or two others that even I am too lazy to remember. Well, in relation to newsgroups, everyone talked about the now ancient intel chip fuck up that was learned about by a member of the press lurking in a newsgroup. "Ignore Newsgroups at your own Peril" read the headlines then. And now no one knows what the fuck a newsgroup or listserv is.

But I digress. It is Friday and I am happy as a clam in the sand. I always say, no matter what, Friday's rock. Worst case scenario, you have to suck it up for 8 or so hours...then you're free! So turn that frown upside down and try a smile for awhile!